Public Relations Branding

Branding means nothing more – and nothing less – than creating a distinct personality and telling the world about it, in every way possible. This is where Public Relations comes into its own!

Too many people equate branding with Marlboro, Coca-Cola and IBM. Yes, they have all done a great job with billions of dollars. But you don’t need a lot of money to tell the world about your brand if you know how to use Public Relations.

Not so long ago, Martha Stewart was simply a small caterer in a well-to-do Connecticut town. Then she began to use the media to brand herself. Tommy Hilfiger has done it. With a little money, a lot of chutzpah and a passion for promoting himself. Many company leaders build their brand by shamelessly promoting themselves. Look how Richard Branson, a globe-circling, danger-living balloonist has promoted his company Virgin Airlines.

Promoting a person is just one way to build a brand through public relations. You can do it with events, surveys, speeches, articles and any number of independent third-party endorsements.

Today’s PR media has come a long way since the days when we had nothing but print and broadcast media. Now the opportunities are all multi-media, multi-channel, multi-sensory and digital.

In this world of heavy communications, flowing through interactive and sensory-laden multimedia you have more opportunities than ever to promote yourself, your product, your company or your service. The secret is to decide on one focus and find as many ways as you can to keep getting publicity. This is where we can help you.

The reality is that more than half the news in every form of media is written by the public relations industry. Even governments are on to it. How often, at tax time, is a celebrity picked on as a highly visible tax cheat to encourage the rest of us to do our taxes properly!

As Abraham Lincoln once said: " With public sentiment, nothing can fail. Without it, nothing can succeed.” Keeping in touch with public sentiment is a wonderful way to keep your brand in touch with the world. Constantly creating news is another.

If you need sales-building PR ideas to promote your brand, call us.

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